After traveling throughout the US and Europe as a professional singer, Robin Roark and his new wife, Janice, settled in Williamsburg, VA, to raise a family. Robin began to look for something to support the household that would keep him closer to home. “I taught at different colleges and universities,” says Robin, “William and Mary being the most notable. But I really wanted something that I had more control over. The professional music business, whether you are performing, teaching or doing both, can be challenging to say the least.”
In 1986, Robin and Janice became Primerica clients. “Our Primerica rep did a great job with our investments and life insurance,” remembers Robin, “He showed us how to get a whole lot more life insurance for a whole lot less money. That enabled us to start saving more for the future.
“What really impressed me about Primerica is how their focus is Main Street families. Many financial services companies are mainly interested in helping people who are already wealthy. The way I see it, wealthy people don’t need investment help half as much as average people do.”
Office Opens and Family Building Begins
Soon, Robin and Janice started their own Primerica business. “I was so impressed with the Opportunity,” remembers Robin. “I could help people, feel pride in what I was doing and make a good living in the process. And Janice and I could do it together!” Only a year later, they opened their own office.
An early team member was the couple’s son, Sean, who was just heading off to college in Tennessee. “I did quite a bit of business while I was in college,” says Sean. “It was great because I got some real-world perspective that most of the kids with whom I was taking business classes weren’t exposed to. I think I got a lot more out of my college years because of Primerica.” After some years in the workaday world, Sean has recommitted to growing the Primerica business he is building with wife, Alicia.
More Family Joins the Team
Another member of the Roark family to join Primerica was their daughter, Colleen. She had been in the business for around 10 years when she met her soon-to-be husband, Bryan Hefner. Bryan worked in electronic circuit design by trade but Colleen wanted him to investigate Primerica as a part-time option* – a way for the couple to build for the future or even expand to full time if they ever wanted to.
“I wasn’t too enthused and I told her so,” laughs Bryan, “which wasn’t the best answer since we were still newlyweds.” Eventually Colleen prevailed and Bryan began attending business opportunity meetings with her. “By the third week,” says Bryan, “everything I had heard started to gel. I realized that, with Primerica, I could teach people important things that are just ignored in school. I could share the truth about how money works, show people how to best protect their families with the right insurance and how to save and invest. I saw that Primerica is an answer for average people who are usually either ignored or sold the wrong financial solutions. And, when my job in electronics ended, Primerica turned out to be the answer for us.”
“I feel really lucky to have a business that includes my family,” says Robin. “Janice is invaluable in keeping the office moving. Sean and Bryan are great with the technology that is allowing us to take care of clients and solve any challenges faster and more accurately than ever before – while Alicia and Colleen back each of them. Life is good!”
*In Canada, the part-time opportunity is not available in all jurisdictions and, where it is available, is subject to certain restrictions. 12PFS81