Twenty-four years ago, Tad & Terese Ripa, of Sterling, VA, set off on a life changing journey that started when Tad left his state trooper career to build a business, a lifestyle, and a level of success that they only dreamed about before. Best of all? They’ve shared their passion for helping people with their son, Ken, now a Primerica Regional Vice President (RVP) and a near term Power Builder Ring earner (which reps receive when they earn at least $100,000 in income and add a minimum of 100 people to their team within a single 12-month period)!
“Three years ago, Ken graduated from Virginia Tech and decided to get life licensed and work with us in our Primerica business full-time*,” smiles proud dad, Tad. “That special moment, combined with our new Ownership** gave me a renewed vision and focus to take our business to the next level and create a family legacy.”
As Ken began to grow his business, Tad and Terese redoubled their efforts to set the stage for where they wanted to go as a family. “We wanted to show our son big success so he’d understand how Primerica could change his life,” Tad explains. “So last summer, the same month Ken earned his Watch (which reps receive when they earn a minimum of $50,000 in income within a single 12-month time period), we earned our third diamond.*** Then, in December, we were proud to advance him to RVP, making him a second generation business leader!”
Next Generation: Stepping Up to the Plate
For Ken, joining Primerica was a simple decision. He says that after spending four years in college studying the ins and outs of being successful in the corporate world, he knew he wanted more than a desk job on someone else’s payroll. “”I watched my parents build a successful Primerica business for 20 years,” says Ken. “I knew Primerica is a system that works and saw by their example that running your own business truly is the only way to get ahead.”
He continues, “All during college, I took classes on business, but I never learned anything about real money management. I had a good education from my parents, but there are a lot of people out there who don’t have the benefit of a good financial foundation. I saw Primerica as a way to change lives and make a great income at the same time.”
Now that he’s an RVP, Ken is even more confident about his future – and he’s proud to be in business with his parents. “Everyone can do this business – that’s what’s so exciting about it,” he says. “Being successful here is not about what kind of degree you have, it’s about how much heart you have, and how hard you’re willing to work to change lives – including your own.”
Over the last few months, both Tad and Terese and Ken have made their mark on the leaders boards by breaking personal production records. And they’ve only just begun. “We are all very fired up about our future together,” enthuses Tad.
*In Canada, the part-time opportunity is not available in all jurisdictions and, where it is available, may be subject to certain restrictions.
**Ownership Program documents and policies as well as details of the program are still being developed. The program is subject to applicable regulatory requirements.
***The cash flows stated are not intended to demonstrate the earnings of typical RVPs/representatives. Rather, the cash flows that have been cited reflect the potential that comes with building your business, and there is no guarantee that you will achieve any specific cash flow level. Most RVPs/representatives do not achieve the levels illustrated. In the 12‑month period ending in December 2011, Primerica paid a total of $504,514,944 in compensation to the sales force at an average of $5,544 per licensed representative. Average RVP earnings are typically higher. Actual gross cash flow is, among other factors, dependent upon the size and scale of a representative’s organization, the number of sales and the override spread on each sale, and the ability and efforts of you and your downlines. Having said this, Primerica provides a tremendous opportunity for individuals who work hard and who desire to develop a business with strong income potential. 12POL88