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December 17th, 2011

Codinas Take It to the Highest Level: Senior National Sales Director (SNSD)!

Frank and Marcela Codina

For any leader, reaching the SNSD level is an incredible accomplishment – one that Frank & Marcela Codina, of Hialeah Gardens, FL, have been striving for since they joined the business. “It is a dream come true to be at this level,” Frank enthuses. “I remember when I first started I looked at the SNSD level as our ultimate goal, the pinnacle of success in this business. Now that we’re here, it is such an incredible feeling of accomplishment.”

Before Primerica, Frank was a student, earning extra money as a stock boy. But he says he’s never been satisfied working for someone else, so when the Primerica Opportunity came along, he jumped at the chance. “I’ve always been an entrepreneur at heart,” explains Frank. “I wanted to make money but I didn’t want a job. I joined Primerica because I wanted to work for myself, but the longer I was here, the more I fell in love with the Crusade. I also really enjoyed the office environment. I felt like I was at a pep rally all the time. It made me so excited about what I was building.”

Today, however, they say their business is the best it’s ever been. “Early on, we’d have three or four out of 10 prospects say yes to the business,” recalls Frank. “Today, we’re seeing six or eight out of 10 say yes. It’s a new day and people are looking for a better way to live. We are there for them.”

Awesome job, Frank and Marcela. You’ve come a long way since your early days – and you have the success to prove it!


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